One thing I've learn't in the three months or so that I,ve been selling online is how hard it is to get yourself seen. I work full time in a bricks and mortar shop and I know the challenges faced in drawing customers into a real life store. But at least you have a real life store front and passing trade. Inevitably you will pick up customers if you have attractive displays that people notice as they pass by. But what if your store is buried amongst thousands and thousands of online stores, all touting for the same customers?
It doesn't matter how great your wares are or how attractive your shop if nobody sees it.
So how do you get seen? I'm still trying to figure it out.
I Would love to walk away from my paid job and support my family doing something I really love, but I think it will be a long time coming unless I find that elusive magic formula. X
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